Website Design


The Brief

Changing culture, one squat at a time. Crafting a new website to showcase simplicity with a fun aesthetic

Sectors: Start Up | Sustainable | Environmental
Services: Website Design | Brand Consultation | Illustration

An Overview

PEEQUAL, the UK’s first squat-and-go womxn’s urinal, is on a mission to spark cultural change for womxn. Meantime were appointed to enhance the PEEQUAL brand with an exciting website design.

After receiving funding for their innovative product, PEEQUAL wanted an updated website that strongly represented their brand, their ethos and most importantly the PEEQUAL. The site needed to showcase their product to festival goers and users, whilst creating a simple, informative experience for event organisers who might want to easily and quickly hire PEEQUAL with ease.

The Outcome

Strengthening PEEQUAL’S persona with a fun-filled and colourful website design


  • Website Design
  • Website Build Support
  • Brand Consultation
  • Animated Content

Capturing PEEQUAL’s essence, Meantime crafted a fresh, multi-purpose website designed to engage diverse audiences. Combining bold text, plenty of PEEQUAL’s signature orange and an array of shapes, whilst keeping plenty of white space for all the important information to be clear, legible but still eye catching. From FAQs to Blogs, Desktop to mobile, we crafted a bespoke site to strengthen the PEEQUAL persona, contributing to its empowering mission for Womxn.

Research & Strategy

Delving into PEEQUALS mission and embracing their fun festival-ready vibe 

Meantime dove into PEEQUAL’s social platforms and chatted with their friendly team to learn more about their mission. Given that PEEQUAL urinals have made appearances at major UK festivals and events, we tailored our approach with the festival-goer and marathon runner in mind. Capturing the nostalgic vibes and bright colours of festivals.

Peequal Website Design phone screen

Animated Deliverables

Visual development and an animated guide to show the audience how easy PEEQUAL is to use

Meantime created an animated film for PEEQUAL’s broader visual campaign. This animation, easily shareable on socials and featuring on the new site, demonstrates how straightforward it is to use PEEQUAL and provides clear instructions. The illustrations from the animation also serve as extra static content.