How To Use A Peequal
PEEQUAL
The Brief
Squat & Go! Creating a playful explainer animation
for an innovative Womxn’s urinal.
Sectors: Start-Ups | Campaigns
Services: Animation | Illustration
An Overview
PEEQUAL is the UK’s first squat-and-go womxn’s urinal, ready to spark cultural change for womxn. Meantime we’re appointed to create a fun, compelling and very unserious animated guide on how to use a PEEQUAL.
An Overview
Self aware, silly and innovative
Deliverables:
- Hero Explainer Animation
- Cut Downs for Social
- Social Assets
- Static Illustrations
Self-aware, silly and innovative, these are our three key takeaways from our meetings with PEEQUAL’s founders Hazel & Amber. Our brief was to take their ethos. and create a fun, loud and informative animation, showcasing a step-by-step of how users (primarily festival goers) should use the PEEQUAL.
“Meantime listen closely and have the ability to turn a relatively loose brief into something both visually arresting and highly informative. We could not recommend Meantime any more highly, and look forward to continuing to work together in the future.”
Susie, The Trussell Trust
Research & Strategy
Illustrating the ever-familiar tale of a never-ending toilet queue.
Our first moves were storyboarding and how we included the key step-by-step processes PEEQUAL outlined for us. After making sure the ‘How to’ section was finalised, we moved on to the narrative. Creating a fun, relatable story focusing on PEEQUALs key demographic (festival goers). Characters were at the forefront of this animation, so we designed a variety of naively illustrated, colourful womxn to be featured throughout.
The Outcome
Highlighting an outdoor event essential, and how to use it!
We delivered a bright, character-led animation. Both informative and silly. Educating the audience on what a PEEQUAL is, who’s using it, how to use it, and how to reach them. Embracing the silliness, the awkwardness and most importantly the necessity for their product.
Credits
Directed
Conner Perry
Creative Lead
Conner Perry
Brogan O’Grady
Produced
Martin Eke
Illustration
Conner Perry
Brogan O’Grady
Animation
Conner Perry
Alwin Ediagbonya
Sound
Luke Billing
Production Year
2022
Special Thanks
Amber. Hazel & Harry
Related work
PEEQUAL
PEEQUAL Website