SEMH Short Breaks
Norfolk County Council
The Brief
Highlighting therapeutic activities for children & teenagers facing mental health challenges
Sectors: Council | Campaigns
Services: Animation | Social Campaign
An Overview
We worked alongside NCC (Norfolk County Council) to showcase SEMH (Social Emotional Mental Health) Community Short Breaks — a programme tailoring experiences to children and teenagers who face acute mental health challenges.
This programme aims to provide therapeutic activities to young people outside of their family and can range from horse-riding all the way to gardening.
The Outcome
Vibrant colours, dynamic movements,
and playful textures
We crafted a short animation full of vibrant colours, dynamic movements, and playful textures, reflecting the energy and warmth of these community-driven experiences.
We dedicated ourselves to highlighting the programme’s positive impact on mental well-being and present the range of activities on offer.
“We’re really happy with the final output and look forward to using it when engaging with our CYP, families and our internal teams”
– NCC (Norfolk County Council)
Research & Strategy
Bringing fun, colour and character
to a sensitive subject
Collaboration with NCC was key to ensure the animation struck the right tone. Leaving plentiful time for our client to run previews by their target demographic proved to be invaluable as we were able to hone in on the right message with simple, yet effective tweaks. Our collaborative approach culminated in a piece that represented a variety of young people and their emotions effectively and appropriately.
Credits
Creative Lead
Brogan O’Grady
Produced
Martin Eke
Illustration
Brogan O’Grady
Conner Perry
Alwin Ediagbonya
Animation
Conner Perry
Alwin Ediagbonya
Sound
Luke Billing
Production Year
2024
Special Thanks
The whole team at Norfolk County Council
Related work
The Trussell Trust
Deborah