How To Use an Eleria


The Brief

Eleria is a portable cleaner and steriliser for menstrual cups that needed a signature look
to kick start its launch.

Sectors: Start-Up | Branding | Campaigns
Services: Design | Animation | Illustration

Eleria approached us for a rebrand, and a ‘How to…’ animation, introducing their product to the Menstrual cleaning market. Working with its founders we crafted a unique look to their brand, that focussed on colour to help introduce Eleria to the world.

An Overview

Sleek, timeless, appealing & functional


  • Branding Design
  • Brand Guidelines
  • Illustration System
  • Iconography
  • Hero Animation

Eleria’s founders Kira and Monica created a product that was both necessary and desirable, a sanitary product that was focused on function, but also looked sleek, timeless and appealing. They came to us with a fully fleshed concept for their product, but no branding design, that’s where Meantime stepped in.

Still from animation branding design
Still from Eleria animation branding design

Research & Strategy

Brainstorming names, market research and investor feedback

We worked closely with the founders, taking in consideration their market research, highlighting their desire to focus on a European market. Our strategy was focused on designing their brand to stand out amongst a small pool of competitors, making sure their product stands out and hits their brief. Colours and illustrations were our key priority, balancing fun, with cleanliness and avoiding cliché visuals associated with feminine hygiene products.

This is how we did it

Brainstorming names, market research and investor feedback were all key to how we kicked off our Eleria brand journey. Once the name ‘Eleria’ was decided and the logo was finalised, we developed an animation (the main asset in our clients brief). Inspired by the loose flowing ‘e’ in the brands logo we developed. This went on to influence the brand’s illustration style, iconography and colour palette.

Eleria Packaging Concept

The Outcome

Spotlighting hygiene innovation with pastel colours and illustration heavy branding

The outcome of the branding design was a bold but pastel, utilising plenty of illustration, complimentary fonts and a fluid logo. All of this is paired with a fun, Gen-Z focused animation on how the product works.

branding design by meantime studio for Eleria