The Brief

Sectors: Campaigns
Services: Film | Design | Animation

An Overview

NCC asked Meantime Studio to create a full campaign targeting students and young people, highlighting everyday things that can affect our sleeping habits and how to tackle them.

We created a branded campaign, focusing on 5 short form ‘social first’ videos and combining these with a playful identity and animated graphics.

The Outcome

An effective social campaign, boosting sleep and productivity amongst young people

Deliverables:

• 5 Films
• Campaign Branding
• Animated graphics

Meantime delivered a successful social campaign, combining all three of our key disciplines into an engaging series of videos. Targeting TikTok users, our videos generated a successful view count and an impressive (9.5% and rising) click-through rate, intriguing its target audience and enticing them to find out more about the campaign.

Campaign Content

A true collaboration of film, design & animation

Our design team, crafted a collage-inspired identity for the campaign, using hand-crafted textures, hand-written text and playful typography, allowing each video its own identity while still maintaining cohesion throughout.