Animation Archives - Meantime Studio

SEMH Short Breaks

Norfolk County Council

The Brief

Highlighting therapeutic activities for children & teenagers facing mental health challenges

Sectors: Council | Campaigns
Services: Animation | Social Campaign

An Overview

We worked alongside NCC (Norfolk County Council) to showcase SEMH (Social Emotional Mental Health) Community Short Breaks — a programme tailoring experiences to children and teenagers who face acute mental health challenges.

This programme aims to provide therapeutic activities to young people outside of their family and can range from horse-riding all the way to gardening.

The Outcome

Vibrant colours, dynamic movements,
and playful textures

We crafted a short animation full of vibrant colours, dynamic movements, and playful textures, reflecting the energy and warmth of these community-driven experiences.
We dedicated ourselves to highlighting the programme’s positive impact on mental well-being and present the range of activities on offer.

“We’re really happy with the final output and look forward to using it when engaging with our CYP, families and our internal teams”

– NCC (Norfolk County Council)

Research & Strategy

Bringing fun, colour and character
to a sensitive subject

Collaboration with NCC was key to ensure the animation struck the right tone. Leaving plentiful time for our client to run previews by their target demographic proved to be invaluable as we were able to hone in on the right message with simple, yet effective tweaks. Our collaborative approach culminated in a piece that represented a variety of young people and their emotions effectively and appropriately.