Deborah’s Story
The Trussell Trust
The Brief
The Trussell Trust’s Commitment to Community Support, Captured in Deborah’s Story
Sectors: Charity | Community | Non Profit
Services: Art Direction | Illustration | Design | Animation | Audio
An Overview
The Trussell Trust supports a nationwide network of food banks working together to provide emergency food and support to people locked in poverty.
As their animation production company, Meantime was asked to create an animation centred around Deborah – a mother of five and full-time carer receiving assistance from a Trussell Trust food bank. The aim was to highlight the daily struggles she encounters and provide some hope for people.
An Overview
With a Focus on a family of four in different situations
Deliverables:
- Hero Film
- Cut Downs for Social
- Design Treatment
- Static graphics
- Animated graphics
The Trussell Trust works with communities, churches, and partners to establish and maintain food banks throughout the UK. These banks collect non-perishable food donations, distributing them to those in need. Beyond emergency food aid, the trust strives to address poverty’s root causes and advocates for policies targeting issues like low income and unemployment.
As the charity’s trusted animation production company, we focussed on telling Deborah’s story as authentically as possible. With the aim to shine a light on the people that need support from food banks and also encourage people to donate or get help if they need.
“Just wow! I love it so much! It made me so emotional. The words, the music, the images, Kellie Shirley’s voiceover! It all comes together and makes the most beautiful story!”
Lived Experience Partner, The Trussell Trust
Research & Strategy
Showcasing Real Stories, Sparking Reflection on Rising Food Bank Demands
The Trussell Trust team played a huge part in this project, providing key information and advice throughout. Discussions and input from the lived experience partner was crucial in order to capture her personal experiences and accurately represent her and her family.
With this in mind, our creative lead outlined the visual direction, animation and music style in a treatment right at the start of the project, paving the way for a super smooth process and quick process.
Campaign Deliverables
This film needed to work across social and be an evergreen piece. With this in mind, we created a suite of versions including cut downs, multiple aspect ratios, call to actions and captions. Resulting in approx. 25 different exports for Trussell Trust to work with.
The Outcome
Through storybook-like illustrations full of texture, subtle animation and true to life sound we capture Deborah’s personal experiences and foster empathy among viewers, while encouraging them to act. The animation is concise yet powerful, and not only conveys Deborah’s struggles but also her hope for a brighter future.
Credits
Creative Lead
Brogan O’Grady
Illustration
Brogan O’Grady
Ollie Hoff
Animation
Jack Purling
Alwin Ediagbonya
Producer
Brogan O’Grady
Sound Design
Luke Billing
VO Direction
Joe Murray
Voiceover
Kellie Shirley
Special Thanks
The Trussell Trust Team and their Lived Experience Partner.
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