The Brief

Sectors: Council | Campaigns
Services: Animation | Illustration | Design

It’s easy to tell yourself to start making those lifestyle changes for a new and healthier you, but sometimes you just need that extra little push to help you make that first step. That’s exactly what we set out to do when Norfolk County Council reached out to us to help create a suit of animations for their new ‘Ready to Change’ campaign!

Research & Strategy

Changing behaviours, one animation at a time

The main goal was to attract people to their new website where individuals are able to learn more about making positive changes to their own lives through diet, exercise, quitting smoking and drinking less alcohol. This creative campaign would be used across social media platforms to help bring attention to Norfolk County Council’s new program. 

To do this, we created a hybrid collage visual style that worked closely with their established bright colourful shapes and photography on their website. We used a combination of photography and snippets of filmed footage to create stylised, black and white collage imagery. Each image was cut out and edited with grain and halftone textures to create exciting relationships with the bright and colourful shapes.

The casual tone-of-voice carried throughout the animations helped create a relatable aspect to the narrative for a wider audience.

The Outcome

Effective social content, helping people make simple healthy changes

We developed a full series of 4 different animations to promote their new program, all covering a different topic; Weight loss, physical activity, quitting smoking, and drinking less alcohol. These were then shared across multiple social media platforms to help drive attention to their new website.