The Stuff of Legends
Adnams
The Brief
Partnering with Adnams, for their “The Stuff Of Legends” Summer Campaign.
Sectors: Product | Campaigns | Marketing
Services: Film | Design
Working collaboratively to produce a short brand film for Adnams‘ Ghost Ship Pale Ale Summer campaign promotion. Filming in 20mph winds and chasing the setting sun on Southwold Beach, this was a Legendary Film to be a part of!
An Overview
Creative collaborators brought together
by a legendary ale
Collaboration is key with productions like this and we were lucky to work alongside Borne™ to bring the story of friends and misfortune to life. The brief was provided via Borne while Meantime adapted the concept in a suitable creative style.
Meantime took all responsibility for the one scheduled shoot day, including producing, coordination and capture. Post-production was also handled by Meantime, finalising the brand film with Borne™.
“Windswept and frozen, the team successfully managed to recreate a sizzling August evening on a cold March afternoon.”
Joe Murray, Director
Research & Strategy
Capturing Southwold beach in the Golden Hour
Filming in Golden Hour requires a lot of planning to know the sun’s positioning throughout the day, so numerous location scouts around Southwold were held in lead up to shooting for a greater understanding of where the team can set up camp, film and deal with other logistics.
To maximise the social content and its reach the film needed consideration for both landscape and portrait filming. This requires tight storyboarding and animatics to lock in what the final product will look like. This would allow the production team to strategically plan various setups with minimal changes to gear placement.
Content
A creative collaboration with a successful outcome
Through tight schedules, expert planning and good weather, our collaboration captured the atmosphere of Southwold in the summer, showcasing Adnams products through relatable memories and moments.
Credits
Directed
Joseph Murray
Creative Lead
Joseph Murray
Produced
Kellen Playford
Camera
Michael Bailey
AP
Jessie Campbell
Lighting
Tom Cowles
Storyboard
Penny Goodhand
Drinks Specialist
Ray Spencer
Special Thanks
To the team at Borne™ & Adnams
Related work
University
of East Anglia
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