Coastal Clothing


To celebrate their new menswear collection celebrating the British coastline, Blackshore approached Meantime to help bring this campaign to life. Blackshore focuses on the growing menswear market for stylish, made-in-Britain, casual-wear for men aged 35 plus. The business, named from the Suffolk fishing harbour where it was born, has its first collection sampled and ready for production, website built, and an experienced team in place.

The Blackshore is such a fantastic location for filming, and the subject so interesting, creating this crowdcube video was a fantastic journey for the team. We spent three days down on the Blackshore, an afternoon in Ipswich and a morning in London filming the video, making sure we captured the essence & feel of the location, as well as the team, and process.

The resulting film showcased both the clothes, the local community and the gorgeous coastline of the British isles.