Norfolk County Council
Live Smarter, Sleep Better
The Brief
Tackling the bad sleeping habits of students and young people
Sectors: Campaigns
Services: Film | Design | Animation
An Overview
NCC asked Meantime Studio to create a full campaign targeting students and young people, highlighting everyday things that can affect our sleeping habits and how to tackle them.
We created a branded campaign, focusing on 5 short form ‘social first’ videos and combining these with a playful identity and animated graphics.
The Outcome
An effective social campaign, boosting sleep and productivity amongst young people
Deliverables:
- 5 Films
- Campaign Branding
- Animated graphics
Meantime delivered a successful social campaign, combining all three of our key disciplines into an engaging series of videos. Targeting TikTok users, our videos generated a successful view count and an impressive (9.5% and rising) click-through rate, intriguing its target audience and enticing them to find out more about the campaign.
The Process
Playful graphics, hand crafted textures and bold typography
We pitched a playful campaign, drawing from ’90s/00’s teen movie ‘freeze frames’, magazine collages and short-form social content. We then tested the concept in a ‘youth workshop’, working alongside young people, to help inform the concept, environments and clothing, and ensure the videos are authentic and related to the target demographic.
“Really pleased with how it’s performing…
A big thank you to everyone involved in this.”
Louise Banning, Norfolk County Council
Campaign Content
A true collaboration of film, design & animation
Our design team, crafted a collage-inspired identity for the campaign, using hand-crafted textures, hand-written text and playful typography, allowing each video its own identity while still maintaining cohesion throughout.
Credits
Director
Jessie Campbell
Producer
Luke Billing
Camera
Michael Bailey
Joseph Murray
Editor
Jessie Campbell
Design
Brogan O’Grady,
Conner Perry
Sound
Luke Billing
Special Thanks
To Lou from NCC (Norfolk County Council) & the entire cast.
Related work
Norfolk County Council
Ready to Change Campaign