A No-Bulls*it Guide to Video Marketing

Just some straightforward advice to make your creative budget go further!

If you’re somehow still wondering whether video marketing is worth the effort (where have you been?!), here’s a simple answer: it is

People are watching more video than ever, and if your brand’s not showing up, you’re missing out. So, build trust, boost sales, or just explain what you actually do – becasue video’s one of the best tools you’ve got.

At Meantime Studio, we’ve worked with charities, universities, and purpose-led brands to create video campaigns that land. From hard-hitting documentaries to punchy animated explainers, we’ve seen first-hand how the right content can move people.

It’s quick to digest, easy to share and ideal for storytelling. Done well, video connects emotionally and delivers your message faster than any other format. Plus, it’s proven to improve conversion rates, dwell time and brand recall.

People don’t just watch video! They act on it!

Building a Video Marketing Strategy

Strategy is a massive yawn fest, right? But listen, you don’t need to hire a super expensive agency to spend all your money thinking about what you could create, or have all the answers on day one. But asking the right questions helps kick things off:

• Who’s your audience? Think about age, interests, habits and where they spend their time online.
• What’s the message? Be clear on what you want to say, and why it matters.
• What’s the goal? Are you trying to drive traffic, raise awareness, or sell something?
• Where will the video live? Social? Website? Ads? Tailor it to fit.

Once you’ve nailed that, you can work out your content plan and creative approach.

Formats That Work

There’s no single “right” type of video marketing

It depends on your audience and message. But here are a few we come back to again and again:

Testimonial films to add credibility and real voices

Explainer videos for clarity and simplicity

Brand stories to build trust and emotional connection

Social-first content that grabs attention in a crowded feed

Keep It Measured

Views and likes are nice, but don’t stop there. Track how video supports your real goals – be it more leads, higher sales or better understanding of what you do.

At Meantime, we always build with results in mind. A good video isn’t just something to watch, it’s something that works!