Meantime Roles
We spill the beans on what the life of a producer truly looks like.
What Does a Producer Actually Do in the Production of Video?
When people outside the industry hear “producer,” they often imagine someone juggling call sheets and coffee orders. In reality — especially in our world of social films and advertising — the role is far more strategic, more human, and more essential than most realise! At Meantime Studio, producers are at the core of everything we make. Whether it’s a powerful charity campaign, a product film for a global tech brand, or a punchy social spot, our producers don’t just organise, they elevate.
The Heart of the Production of Video
In commercial and branded content, time and budget are always in focus, and producers are the people keeping both on track. They own the entire production of video from the first call to final sign-off. That means managing budgets, timelines, crews, locations, post-production workflows, and client communications, often all at once.
If a shoot wraps on time, if a delivery goes out a day early, if a stakeholder signs off without fifty rounds of amends; chances are, a producer made that happen!
“A great producer makes the work smoother, sharper, and more enjoyable for everyone involved…..And makes the final product better as a result!”
Say Hello to Annu
Annu, our video producer at Meantime, is a master of making the complex look simple. She brings calm to chaos, clarity to creativity, and a knack for finding smart solutions fast. Whether it’s navigating a multi-location shoot or managing feedback from five different stakeholders, Annu knows how to keep things moving without compromising the work. She’s run projects for Beat, Action for Children and Mott Macdonald, and clients love working with her because she’s organised, honest, and always thinking three steps ahead. Our team loves her because she’s supportive, sharp, and quietly brilliant at getting the best out of everyone.
Creativity Needs Structure
In the production of video, creative ideas can only thrive if they’re supported by solid planning. Producers like Annu don’t stifle creativity; they protect it! They make sure there’s time in the schedule for rethinks. They budget for polish. They shape the environment where good ideas can flourish, and make it possible to execute them with impact.
The Role You Feel (But Don’t Always See)
While the director is on set with the vision, and the editor is in post crafting the final film, the producer is the thread running through it all. They’re across every decision, every detail, and every deadline. When things go wrong (because something always does), they’re the ones calmly finding a way forward. Producers are also the human face of a project — the person clients trust to deliver, and the person crews rely on to be fair, clear, and kind under pressure.
Like what you see? Let’s work together