Norwich City Football Club

We take football and animation very seriously.

If you ever step into our office during a major international football tournament, you’ll see flags covering the ceiling, a fiercely competitive Meantime crew, and an intricate points system on our whiteboard tracking the sweepstake.

So, when Norwich City Football Club (NCFC) approached us with a project, we jumped at the chance. As an animated video agency, we love working on projects that make a difference—especially when they support young players in our community. This animation focused on parent behaviours in youth football, encouraging parents to reflect on how they support their children before, during, and after matches.

Parents are their children’s biggest fans. But sometimes, in the excitement of the game, their voices can become overwhelming. This film gave young players the chance to speak directly to their parents—sharing how they feel when their parents are happy and encouraging, but also when they seem disappointed or frustrated. The goal wasn’t to criticise but to inspire positive change. The latter half of the animation highlights what children truly want from their parents and expresses gratitude for all the love and support they give. At the heart of this film is the narration, voiced by real children. We wanted their words to take centre stage. To achieve this, our team chose a softer animation style—gentle, warm, and unobtrusive. The colour palette is muted and calming, and the animation flows at a slower pace, ensuring nothing distracts from the children’s voices. The sound design and music were also carefully crafted to create a soothing, supportive atmosphere.

As an animated video agency, we know the power of storytelling, and this project was special to us. We truly believe in its message. A lot of love and attention went into the design, and we’re incredibly proud of the final result—not just for the animation itself, but for the children who bravely shared their feelings. If you’re looking for an animated video agency to bring an important message to life, we’d love to help. Animation has the power to inspire, educate, and connect, and we’re always ready for the next challenge.