Norfolk County Council

We had fun working with NCC to make a series of creative videos about recycling

Norfolk County Council approached us with an exciting challenge: to create a fresh and dynamic web series that would break away from the usual government-style videos. They wanted something bold and different, and their brief was clear—be creative, engaging, and light-hearted. At our creative video agency, we knew this was the perfect opportunity to push boundaries and deliver something truly memorable. The goal was to ditch the typical monotonous, robotic voiceovers often associated with government communications and replace them with something full of life and personality.

We set out to design a concept that not only aligned seamlessly with the council’s branding but also injected a vibrant burst of colour and kitsch into the heart of Norwich’s storytelling. The web series needed to be fresh, fun, and approachable while still delivering key messages effectively. By leaning into our creative video expertise, we crafted visually striking and entertaining content that captured the essence of the brief. This allowed us to transform government messaging into something that felt lively, relatable, and irresistibly engaging for viewers.

On set, we rope in our friend Hamish to star in the lead role, clad in colorful gimp suits that blended with the backdrops. It was a daunting task for him, navigating with limited visibility and enduring the sweltering heat. Yet, he powered through, and we’re immensely grateful for his dedication.