Smart Cleaning Pro
Infogrid
Bringing Clarity to Cleaning: How We Helped Infogrid Launch Smart Cleaning Pro
Video and animation production for a next-gen cleaning solution
When Infogrid (now Noda) approached us about a product launch for Smart Cleaning Pro, we were immediately intrigued. A data-driven platform for revolutionising commercial cleaning? Count us in.
Infogrid has spent years building technology that turns buildings into smarter, more sustainable environments — but Smart Cleaning Pro (SCP) represented a leap forward: a dedicated platform created specifically for commercial cleaning operations. It deserved an equally sharp piece of content to introduce it to the world.
We got to work crafting a video and animation production strategy that would bring SCP’s key features to life — and help Infogrid stand out in a traditionally conservative sector.
A product this smart needed a launch to match
The brief was clear: create a compelling product video to debut at a major industry event, then live on across landing pages, social, and paid campaigns. The challenge? Make something that felt high-end, innovative and exciting — without overwhelming a traditionally cautious industry.
We were targeting three distinct audiences:
– Executives at FM and cleaning firms
– Operational teams delivering cleaning contracts
– The cleaners themselves
Each viewer needed to quickly understand how SCP would benefit them — whether that was cost savings, smarter workflows, or tools that made their jobs easier. Our video and animation production plan had to balance clarity with energy.
From strategy to screen
Our approach combined crisp live-action footage of commercial spaces with smooth, stylised animation — using glass morphism and UI overlays to tie the digital product into the physical world. The result felt grounded and sleek, without veering into sci-fi territory.
We structured the animation around three core themes: Plan, Respond, Report. Viewers were guided through intelligent scheduling, seamless wearable-triggered workflows, and real-time reporting — each visual moment reinforcing how SCP simplifies operations at every level.
By the end, the product’s value was clear: smarter spaces, better service, and total control over cleaning operations — all delivered through a slick, future-facing platform. And thanks to our full-service video and animation production, the final output included multiple formats ready for events, websites, and social rollouts.
The result
A standout launch asset for a groundbreaking platform.
Infogrid’s team were a dream to collaborate with — providing technical insight, brand direction, and the creative freedom to do what we do best. Together, we produced a confident, clear and highly usable piece of content that met the moment.
Whether you’re introducing an entirely new product or need to reframe an existing one, video and animation production can transform how your audience sees it.
Credits
Credits:
Producer
Martin Eke
Project Lead
Jack Purling
Illustrator
Jack Purling
Animator
Jack Purling
Sound Design
Luke Billing
Like what you see? Let’s work together