INE’s Flagship Corporate Video

The goal? To showcase their expertise as the world’s leading training provider for businesses and individuals.

INE needed a flagship corporate video for their website’s front page. The goal? To showcase their expertise as the world’s leading training provider for businesses and individuals. The film had to work as both a homepage feature and a standalone ad. Most importantly, it needed to outperform their previous animated video.

We shifted INE away from a basic explainer animation to a corporate video with a more human feel. Their previous approach lacked personality, so we introduced a cinematic style that highlighted real people and real experiences.

To maintain brand identity, we incorporated INE’s signature orange dot from their logo. Rather than just using it as a graphic, we made it a storytelling element. The animated dot seamlessly transitioned into a real-life orange ball, caught by an actor in the opening shot. This creative transition immediately engaged viewers and set the tone for the film.To enhance visual appeal, we integrated motion-tracked, on-brand graphics throughout the film. These elements kept the content dynamic and aligned with INE’s professional image. For narration, we selected a voiceover artist with a knowledgeable yet approachable tone, reinforcing INE’s reputation for expert training.

Engagement and Performance

The video exceeded all expectations. In just one year, it reached 1,220,412 views, far surpassing the previous film’s four-year total of 900,000 views. This rapid growth confirmed that our approach resonated with INE’s audience.

Staying within INE’s brand guidelines while pushing creative boundaries was key to making an engaging film. Our video and animation teams worked closely to develop cross-disciplinary ideas that remained on-brand.

The final corporate video achieved all engagement goals, outperformed previous campaigns, and strengthened INE’s position as a world leader in training.