Explainer Videos That Actually Work

Explainer Videos (That Actually Do the Job)

A Straightforward Guide

Let’s be honest, no one’s rushing to read pages of copy when they want to understand something quickly. That’s why explainer videos are so useful. Whether you’re launching something new, explaining a complex idea, or just want people to get what you actually do, a short and clear video can do the job far better than text ever could.

At Meantime Studio, we’ve created explainer videos for everyone from tech start-ups to major charities. We’re good at making the complicated feel simple, and we believe every explainer should be clear, easy to watch and a bit enjoyable too. If people understand you straight away, they’re far more likely to stick around.

Why Explainer Videos Work So Bloomin’ Well

People take in more from watching and listening than they do from reading. It’s faster, more engaging and, let’s face it, more fun. When something’s explained clearly and visually, it sticks.

Take the explainer we did for Eleria. The brief was to show people how to clean their skincare device without sounding boring or technical. We used friendly animation, soft sound design and a clear script to make it feel helpful and premium. So what can explainers do for you?

1. Help people understand your offer
A lot of businesses struggle to explain themselves clearly. A good explainer does it for you in under two minutes.

2. Improve conversion rates
Explainers on landing pages or homepages tend to keep people on your site longer, and they help nudge visitors towards taking action.

3. Get your message shared
People are more likely to pass on videos than any other content. If your explainer is well made and easy to understand, it will travel.

Types of Explainer Videos

Animated Explainers

These are perfect for tech, finance or any service that’s hard to film. Animation lets you design your own world and move through it however you like.

Live Action Explainers

Live action is ideal when you’ve got a physical product or want to connect emotionally with your audience. People respond to people. It works well for brands in care, education and lifestyle.

Whiteboard Explainers

More stripped back, often used in internal comms or training. You’ll usually see simple drawings being sketched in real time. It’s not flashy but it gets the job done when budget or tone calls for simplicity.

Know Who You’re Talking To

The best explainer videos start with a clear idea of who the viewer is. Are they 20-something students? Middle-aged professionals? A niche technical audience? If you don’t understand their mindset, interests and worries, your message won’t land..