Be Safe, Be Seen

Meantime was the selected videography company partner for Decathlon

As a videography company, we teamed up with Decathlon to promote their High-Visibility range. The goal? To help commuters, parents, and children stay visible in the darker months. Decathlon wanted to highlight their reflective clothing and accessories—jackets, trousers, bike lights, and running gear—all designed to keep people safe. Their key message was clear: Be Safe, Be Seen.

Since we had already worked with Decathlon, we pushed our creativity further on this project. Instead of a standard safety video, we imagined commuters as glowing gods—radiating light as amazed onlookers stared in awe. This surreal idea gave us room to have fun with style, music, and editing.

We knew from the start that an 80s-inspired soundtrack would set the right tone. The exaggerated reactions, cheesy zooms, and deliberately over-the-top sound effects added to the playful feel. The result? A fun, memorable ad that drove home the message: Stay Safe, Be Seen.

As a videography company, we relished the opportunity to indulge in creative absurdity. The 80s aesthetic gave us the freedom to experiment with heightened effects, embracing the nostalgia while amplifying the message. A standout moment? Joe personally recorded all the sound effects of the onlookers reacting to the glowing commuters—so every laugh and squawk comes straight from him!

This project was a perfect blend of technical expertise and creative storytelling, reaffirming the kind of films we love to make.