Blog
This Is Not Just Animation
This is animated video production, the Meantime way
Static Is Dead
You’re not here for another blog about animation. You’re here because something in your brand needs to move. Not in the metaphorical sense. We mean move…….frame by frame, beat by beat, with purpose.
Your product is great and your mission is solid. But if your brand story lives in a static graphic, a long caption, or a PowerPoint…. it’s stuck. The scroll moves faster than your message, and animation breaks the loop. It earns the pause. It holds attention. Especially when it’s made with intention.
Why Explainer Videos Work So Bloomin’ Well
You’ve seen the same explainer template a thousand times – template characters, a cog, big fonts, boring voiceover. That’s not us. Take the explainer we did for Eleria. The brief was to show people how to clean their skincare device without sounding boring or technical. We used friendly animation, soft sound design and a clear script to make it feel helpful and premium.
At Meantime Studio, we treat animation like design, story and sound all pulling in sync. It’s not about cute visuals. It’s about clarity. Energy. Memory. We care about what it looks like. But we care even more about what it feels like.
How We Work
We won’t bore you with a 7-step production checklist. Here’s what actually happens:
- You bring the problem. A messy message. A confusing process. A big idea no one gets yet.
- We listen. Hard. We ask you questions you didn’t expect.
- We find the story inside it. Strip it back. Build a visual and sonic language to match.
- We test. We tweak. We let it breathe.
- We deliver. It lands right where it needs to.
From one big film to dozens of punchy social clips, we give your message room to move.


Why Animation?
Because real people don’t always say what they mean.
Because not everything can be filmed.
Because good stories aren’t always literal.
Animation is freedom with boundaries. It’s design you can hear. It’s story without clutter.
Animated video production is what we use when a voice alone won’t cut it, when the product isn’t visible, or the message needs to feel playful, sharp, human, brave, or all of those at once.
The Format Doesn’t Matter
(But here are some we like)
- 2D character work that says more with less
- 3D stylised motion when the product needs realism with attitude
- Typography-led design where words do the talking
- Mixed media mashups for when humans and graphics collide beautifully
- Hand-drawn loops that feel human in a world full of polish
We’ll help you find the right one. Or build something that doesn’t exist yet.
We Build For What Happens After
An animation isn’t just a one-off. It’s a piece of your brand library. Cut it down. Reuse the assets. Turn it into a GIF, a loop, a TikTok, a screensaver, a training clip….. it can even spark a full rebrand when you see how good it is!
We create systems, not single-use content. That’s smart animated video production.
Like what you see? Let’s work together